The Saints won the Superbowl...yeah, yeah. Well who cares, I don't watch for the sports, I watch for the advertisements. Really, isn't that what EVERYONE can agree on as their purpose for sitting around the TV for 4 hours on a Sunday?
My vote for the best superbowl ad? Google's Parisain Love ad, 49 seconds of amazing marketing.
(Trust me I was with two ladies who work in marketing)