Thursday, July 8, 2010

We Are Workers, Levi's inspiration behind their Work Wear line

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Inspired by the people of Braddock, PA, Levi's went into this old steel community to revitalize what once was. It's interesting to see more and more companies, especially apparel,  promoting their American roots. Jeep car company has done an amazing commercial on the idea that their cars are American made. Take the link below to see the first episode on Levi's collaboration with Braddock.

We Are Workers: Episode 1.. The Seeds of Change

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