Erin Featherston; the Princess of Whimsy

WWD reported today that the eternally adorable Erin Featherston will be debuting a new contemporary line for Fall at New York fashion week. The line, aptly named Erin, evokes an intimate feel. Debuting at a much lower price point then her coveted ethereal name-sake collection, this line is more about the everyday woman. Focusing on reaching more of her fan base who is unable to afford her designs was Erin's goal when creating this line. After doing a gorgeous Target line and a collaboration at Juicy Couture, Erin is bringing her feminine touches into the everyday. She's utterly adorable, she even shot the lookbook below herself, sigh.